Companies can’t afford to have their pages and websites on social media.
This is where you can create connections with people – long term, positive, friendly and warm relationships that result not in potential clients moving to your competitors, but staying with your brand.
What are the benefits of this relationship? Content marketing. We will explore what content marketing is and how it can benefit any marketing strategy.
A Short Rundown
The term content marketing is simply the promotion of content. Although it sounds simple, it is actually quite complex.
The content component is first. These materials include blog posts, articles and podcasts, as well as videos. This information can be written, audio, or visually. These materials can be used together to help you achieve your marketing goals.
- Types of contentIt is important to know HOW to communicate information about your products and services to make people want to be your customers.
Statistics on Content Marketing
Why is content so popular when people want to nurture their audience? Content reaches people where they are most active (almost seven hours per day): online.
Statista estimates that there are 4.66 billion people worldwide who use the digital information space. This is an enormous market because almost half the population of the planet is connected to gadgets.
It is the best thing you can do to make content accessible directly on mobile devices as well as social media platforms.
According to Content Marketing Institute, 72% of market participants believe that content marketing improves engagement. This is quite an impressive number, isn’t it?
What makes excellent content beneficial for any business?
1. Building Trust
Your audience will unconsciously become loyal if you provide value to them by speaking with them without expecting anything in return.
A company’s reputation is enhanced when the content is delivered at the right time and place to the right audience. The right content can create positive associations for your business.
2. High Returns on Small Investments
It will still cost less than advertising other forms of advertising, even if you hire skilled freelancers. Content marketing attracts three times more leads than other forms of advertising.
These leads will be part of a larger ecosystem which will eventually lead social media reposts and new perspectives, as well as great brand awareness.
3. Formatting An Image
A business that produces interesting, useful and relevant content is undoubtedly viewed as a leader in its industry. Trusting an expert opinion is more important than buying a product or service. Users are more inclined to buy products and services from brands that focus on real-world problems.
4. Enhancing Natural Links
Your blog will be more popular if there are more posts and articles. You can also publish expert articles and link to your website as part of external content marketing.
5. Building Brand Reputation
More than any other method, content marketing positively impacts a startup’s reputation. It is important to set high standards: Don’t let low redership in the initial months discourage you from writing quality content. You will see results with your efforts over time.
Blogs can be written in any style, whether it’s informal or formal. It is important to keep your blog consistent with one tone as it will become an integral part of the brand image.
6. Enhancing Other Marketing Channels
It’s difficult to use modern marketing channels without content. Take, for example, a brand’s social media profiles. They share video and blog posts regularly.
Paid advertising is another content-powered channel. This is especially true on Facebook where videos and posts are the most popular ad formats.
Word of mouth is perhaps the most powerful marketing channel. People are more likely to share your content if they see it on multiple marketing channels.